There are not many businesses, (or indeed individuals), currently trading that do not have some sort of presence on Twitter. It is not hard to understand why; Twitter is fast becoming the social networking platform of choice for all of us.
In case you have never thought about the ways Twitter applies to business, it’s time to give it a second look.
Of course, other platforms in the field are useful; but Twitter is the one with the edge.
While other platforms offer more applications, this is their downfall. the beauty of Twitter is in its ease of use; for readers and posters alike. Other than changing a few settings once creating your account, and the occasional background change; you can do everything from your tweet entry box.
Whether you wish to transmit to the world, to one particular follower, or simply urge somebody to post something; it can all be done from the tweet box. What to send a general message? Well then you just type and send. What to send a message to someone in particular, but the world to see? Well then you just type @ before the user name, type away and send.
Because of this, (and the sheer novelty value perhaps), most people build up a network of followers in decent numbers, quickly. If you have your own website or blog, you can also attract very relevant followers by posting a follow me on twitter button on it.
It would be challenging to come up with a company that could not get Twitter to work for them. Whilst yes, others may find it more of a use, it is a universal platform. This is not only evidenced in the number of users of course, but in the n number of different types of user!
It is a great tool particularly for alerting your followers to breaking news, sudden changes in circumstances and even special deals. People like to feel wanted, and being on Twitter is showing your customers you care in many respects.
As with anything; Twitter will recede in popularity and use; but not for a good time yet. Twitter is here to stay for a while; growing stronger all the time. Good little bird.
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